So I made this design for a book, based on the old design, except I made it more in keeping with actual design standards. It’s an improvement in readability, consistency, and function. Plus it looks much, much better, and less like something they made in Microsoft Publisher.
I get Martin Luther’s 98 theses back from the client.
Number 3 especially makes me want to set them on fire.
Did I mention they’ll be taking my design and doing the actual book in Microsoft Publisher?
1. Reducing the chart size and type is fine. However, we need the values on
the bars, so you might have to broaden them a little bit.
2. We don’t like the consistent widths for the columns. Though the use of
different column widths wasn’t handled well or consistently in the last few
reports, it does make the layout more interesting and gives it more flexibility,
especially when we need to place different types of charts or larger maps.
3. We really don’t like justified type because it creates weird spaces
between words and looks old-fashioned and UN-ish. [I think this should say "un-UN-ish" -e.] We actually prefer the multiple typefaces of the original, with a strong preference for the san serif type, which looks more contemporary.
4. We prefer no indentation at the beginning of the paragraphs.
5. The size type for the box with the goals needs to be larger. Also, there
should be less space in between the lines, both in the box with the title
and the one with the target.
6. The box around the target should not have such a thick black line. [it was half a point, or 1-144th of an inch, wide. -e.]
7. The order should be: title, chart and text. Charts should always be
after the title.
8. We don’t like the yellow screen on the charts. We could leave the grids,
but make them blue or black against the white background. Also, we would
delete the two dark lines that now delimit the screen.
9. We would like to try leaving a space between the blue box with the title
and the photo below.
10. Finally, we would like to see a couple of different examples,
experimenting with other fonts/typefaces.